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William Murray
Individuals, Founding Partner, Director | London, United Kingdom
About
William has worked in the Wordsearch Group for 22 years and during that time has worked on some of the world’s most prestigious buildings and developments, including the Shard and Battersea Power Station in London, One World Trade Center, Central Park Tower and Hudson Yards in New York, The 78 in Chicago, Shipyard and Candlestick in San Francisco, East Harbour, Toronto and Masdar City in Abi Dhabi.
He is an expert facilitator, speaker, and writer, and has unrivalled experience in the creation of Place Vision, in articulating the critical elements of a project’s success factors, and understanding how they can be employed in both placemaking and communication strategies.
CTBUH Roles
Annual Conference, Presenter (Shanghai 2012; China 2016; Middle East 2018)
Annual Conference, Steering Committee (London 2013)
CTBUH Initiatives
CTBUH Canada: The Story of Marketing Tall Buildings
20 June 2017
CTBUH 2016 Shenzhen, Guangzhou, Hong Kong Conference
16–21 October 2016
Videos
21 October 2018
The End of Real Estate Development as We Know It?
The world is changing rapidly, and with it our expectations of how places function, of whom they are for and why we spend time in...
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Research
20 October 2018
Polycentric Cities: The Future of Vertical Urbanism
CTBUH 2018 Conference Speakers
As we approach the new normality of cities housing 10 million or more inhabitants, those best positioned for the future are evolving along polycentric, multi-nodal...
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Research
21 September 2012
Selling Tall: The Branding and Marketing of Tall Buildings
William Murray, Wordsearch
Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. The consequent pressures and responsibilities are...
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CTBUH Initiatives
20 June 2017
CTBUH Canada: The Story of Marketing Tall Buildings
William Murray, Wordsearch, will discuss his experience with marketing and branding some of the world’s tallest and most iconic buildings, with a panel discussion to follow.
20 June 2017
Canada Event Considers “The Story of Marketing Tall Buildings”
Building up momentum for the CTBUH 2017 Conference in Australia, the CTBUH Canada Chapter held its most recent event at the University of Toronto Faculty Club.
21 October 2016
CTBUH 2016 Shenzhen, Guangzhou, Hong Kong Conference
There is perhaps nowhere on the planet that demonstrates the impact of urbanization as markedly as the cities of China’s Pearl River Delta.
20 March 2013
London Conference Steering Committee Meeting
The Steering Committee for the 2013 CTBUH London Conference convened to discuss and confirm the final details of the Conference including the speakers, sponsorship, and tours.
Videos
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21 October 2018
The End of Real Estate Development as We Know It?
The world is changing rapidly, and with it our expectations of how places function, of whom they are for and why we spend time in...
19 October 2016
CTBUH 2016 China Conference - Plenary 5: Beyond Guangzhou: Other Settings Q&A
Wendsday, October 19, 2016. Guangzhou, China. Vince Pirrello of Woods Bagot; Chris Wilkinson of Wilkinson Eyre; William Murray of Wordsearch and David Tickle of HASSELL,...
19 October 2016
From San Diego to Guangzhou: The Story of Marketing Tall Buildings
One of the keys to attracting buyers and tenants for a contemporary tall building is a succinct marketing strategy and a robust understanding of how...
18 June 2013
What are the Major Factors Influencing Tenant Choice Right Now?
Industry leaders answering this question include: William Murray, Wordsearch; Robert Pratt, Tishman Speyer; Eugene Seah, Langdon & Seah Singapore Pte; and Steve Watts, AECOM.
19 September 2012
Interview: Marketing of Tall Buildings
William Murray of Wordsearch is interviewed by Jeff Herzer during the 2012 CTBUH Shanghai Congress at the Jin Mao, Shanghai. William discusses the marketing of...
19 September 2012
Selling Tall: The Branding and Marketing of Tall Buildings
Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. We have a duty to ensure...
19 September 2012
Track 9: Economics & Marketing Q & A
Track 9 Panel consisting of: Steve Watts, AECOM; Judit Kimpian, Aedas; Nigel Smith, CBRE HK; & William Murray, Wordsearch took questions from delegates.
Research
20 October 2018
Polycentric Cities: The Future of Vertical Urbanism
CTBUH 2018 Conference Speakers
As we approach the new normality of cities housing 10 million or more inhabitants, those best positioned for the future are evolving along polycentric, multi-nodal...
21 September 2012
Selling Tall: The Branding and Marketing of Tall Buildings
William Murray, Wordsearch
Tall buildings are important brands – creating both value and recognition for the cities and countries that create them. The consequent pressures and responsibilities are...
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