Ryan Flom is the Chief Marketing Officer of the Softwood Lumber Board, an industry-funded initiative established to promote the benefits and uses of softwood lumber products in outdoor, residential, and non-residential construction.
Flom may not have been a “wood guy” when he joined the SLB in 2018, but he certainly is now. He has expanded his knowledge by building strong relationships with industry leaders, understanding primary business drivers, and blending the two into powerful marketing strategies for the SLB. His 20+ years of experience in media, marketing, sales, and business development, combined with a proven ability to manage complex programs, have elevated the SLB’s funded programs. Flom’s commitment to the SLB has ensured that the organization’s investments are used effectively and efficiently to drive new demand for softwood lumber.
Before joining the SLB, Flom was the…