Ro Shroff

Steel-Timber Research Project Steering Committee

3MIX, Senior Vice President | Seattle, United States

About

Ro Shroff is a Senior Vice President of the global architecture and planning firm 3MIX, based in Shanghai and Seattle. A graduate of the Illinois Institute of Technology, Shroff was previously a Principal and Senior Vice President with Callison and CallisonRTKL, a Seattle-based international architecture and planning firm. With a clientele that includes developers and government agencies in the US, China, the Middle East, and South Asia, Shroff brings more than 30 years of experience in the design of complex mixed-use projects and tall buildings. He is a frequent speaker at industry forums, and his current pursuits include several ongoing projects in Asia dealing with density, transportation, and historical preservation, exploring new dimensions in urban living, leisure, hospitality, and the workplace in the post-pandemic era. His keen interest in technological innovations, tall timber, and…

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CTBUH Roles

Steel-Timber Research Project Steering Committee (2022 – Present)

Annual Conference, Presenter (Chicago 2019)

Research

23 September 2020

The Tall Building Strategically Reconsidered— Seattle 2030: The Post-Crisis Tower

Ro Shroff, 3MIX

The current perception of a post-COVID world is highly divisive and despairing. The “death of the tall building” is touted by prognosticators as a fait...

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Research

17 October 2016

Changing Market Forces and Their Impacts on Tall Building Planning and Design: A Case Study

Ro Shroff, CallisonRTKL

This paper articulates how changing market conditions and other variables impact the design process for tall buildings in general and a 355m tall luxury residential...

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Research

26 February 2001

Emerging Trends in Retail and Entertainment Developments

Ro Shroff, Callison

As the world gets more urbanized and cities continue to be the experimental grounds for changing lifestyles, it is an appropriate juncture to step back,...

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