3MIX, Senior Vice President | Seattle, United States
Ro Shroff is a Senior Vice President of the global architecture and planning firm 3MIX, based in Shanghai and Seattle. A graduate of the Illinois Institute of Technology, Shroff was previously a Principal and Senior Vice President with Callison and CallisonRTKL, a Seattle-based international architecture and planning firm. With a clientele that includes developers and government agencies in the US, China, the Middle East, and South Asia, Shroff brings more than 30 years of experience in the design of complex mixed-use projects and tall buildings. He is a frequent speaker at industry forums, and his current pursuits include several ongoing projects in Asia dealing with density, transportation, and historical preservation, exploring new dimensions in urban living, leisure, hospitality, and the workplace in the post-pandemic era. His keen interest in technological innovations, tall timber, and…
Steel-Timber Research Project Steering Committee (2022 – Present)
Annual Conference, Presenter (Chicago 2019)
08 November 2022
K2: Explorations in Vertical Urbanism
Ro Shroff
The city of Kirkland, Washington, outside of Seattle, is a highly sought-after place to live and work in the Pacific Northwest, renowned for its quality...
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23 September 2020
The Tall Building Strategically Reconsidered— Seattle 2030: The Post-Crisis Tower
Ro Shroff, 3MIX
The current perception of a post-COVID world is highly divisive and despairing. The “death of the tall building” is touted by prognosticators as a fait...
You must be a CTBUH Member to view this resource.
17 October 2016
Changing Market Forces and Their Impacts on Tall Building Planning and Design: A Case Study
Ro Shroff, CallisonRTKL
This paper articulates how changing market conditions and other variables impact the design process for tall buildings in general and a 355m tall luxury residential...
You must be a CTBUH Member to view this resource.
08 November 2022
K2: Explorations in Vertical Urbanism
Ro Shroff
The city of Kirkland, Washington, outside of Seattle, is a highly sought-after place to live and work in the Pacific Northwest, renowned for its quality...
23 September 2020
The Tall Building Strategically Reconsidered— Seattle 2030: The Post-Crisis Tower
Ro Shroff, 3MIX
The current perception of a post-COVID world is highly divisive and despairing. The “death of the tall building” is touted by prognosticators as a fait...
17 October 2016
Changing Market Forces and Their Impacts on Tall Building Planning and Design: A Case Study
Ro Shroff, CallisonRTKL
This paper articulates how changing market conditions and other variables impact the design process for tall buildings in general and a 355m tall luxury residential...
26 February 2001
Emerging Trends in Retail and Entertainment Developments
Ro Shroff, Callison
As the world gets more urbanized and cities continue to be the experimental grounds for changing lifestyles, it is an appropriate juncture to step back,...
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