About

Afaf joined Select Group in 2014 and heads the marketing department. With 18 years of marketing experience in various industries, she is responsible for the creative brand direction of the group.

Passionate about staying on top of the latest trends & integrating technology into all forms of marketing, Afaf played an integral role in the revamping of the organization's digital marketing platform. She is responsible for all aspects of brand strategy, corporate communications, public relations, product marketing, and demand generation.

Afaf holds a Bachelor of Arts degree in Psychology.