Tall & Urban News

It has been seven years since 250 hectares of Fishermans Bend land was controversially rezoned for Capital Alliance Investment Group by former planning minister, Matthew Guy. Construction is now set to begin of what is arguably the precinct’s second major skyscraper, The Normanby.

Capital Alliance has appointed Crema Construction to build the 40-story mixed-use tower at 199–01 Normanby Road, Southbank—at the city end of Fishermans Bend, near South Wharf.

The proposed tower will stare down the Melbourne Convention and Exhibition Centre and Yarra River. The site is a short walk to Mirvac’s pocket of Docklands, Yarra’s Edge.

Capital Alliance is marketing its AUD$200 million (US$140 million) project, The Normanby, as being in Fisherman’s Bend.

“This new Melbourne landmark will house the first AC Hotels by Marriott in Australia, featuring 200 hotel rooms alongside 100 one-, two-, and three-bedroom, private residential homes,” Capital Alliance founder and chief executive, Mohan Du, said.

Each private residence would be provided with access to all amenities offered by the hotel, including concierge services, an infinity pool, gymnasium, restaurant, and bar, as well as room service and housekeeping.

“This project strengthens our view that although economic fundamentals have drastically changed in the industry, there is still life for projects that are carefully thought through,” Du went on to say.

Crema director Christian Crema added “with our in-house concrete and production operations nearby, we will be delivering on program and quality expectations too.”

“This milestone signals Capital Alliance’s commitment to the realization of what will be a defining development for this rapidly emerging precinct of Melbourne city,” Marriott International Asia Pacific senior director, Richard Crawford, said. A sky-pool is also proposed as part of the 40-story building.

“Marriott’s ability to gain new quality hotel footholds is dependent on forging strong relationships with developers who have the capacity and vision to get jobs done—and Capital Alliance continue to prove their credentials for doing just that. We are thrilled that Capital Alliance has presented Marriott with the opportunity to introduce AC Hotels to Australia,” Crawford later stated.

For more on this story, go to Real Estate Source AU.