Council on Tall Buildings and Urban Habitat

CTBUH Conference Video:
Developing High Profile Branded Commercial Projects in China
Jerry Yin, Senior VP & Chief Architect, SOHO


September 19, 2012
Shanghai, China

This presentation examines SOHO China’s process of developing and realizing ideas and strategies, from the client’s perspective. Market analysis, urban relationship, design parametric, sustainability methodology and construction advancement are just a few of the important factors in tall building development. Wangjing SOHO, an innovative new mixed-use development located in a rapidly growing commercial area on the outskirts of Beijing is examined in detail to provide a case study on development.  


Run Time: 27:37


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