Council on Tall Buildings and Urban Habitat

CTBUH Conference Video:
Building Brand Identity: Sustainable yet Iconic High-rise Design for China’s Power Companies
Ming Zhang

Wednesday, 5th March 2008
Dubai, UAE

Ming Zhang, Mulvanny G2 Architecture, presented four successful Chinese power company designs that the firm designed at the CTBUH 8th World Congress in Dubai. The presentation also explored the five key factors of success including: 1. low cost, energy efficient and green high-rise design; 2. expression of the clients’ high-tech, state-of-art characteristics; 3. efficient and comfortable interior office environment and public space; 4. integration and improvement of the urban/cultural context; and 5. provide an iconic landmark for the client and the city. Through these experiences, MG2 has developed several unique design solutions that meet their clients’ primary goal: to create a healthy, sustainable working environment in a building symbolic of the modern Chinese
power company. Download the paper here, and find more video presentations here.

Run Time: 19:09

View all 2008 Dubai Presentations, Speakers & Videos
View all CTBUH Videos