Kohn Pederson Fox (KPF) has released the design for at 35-story London tower, commissioned by the American insurance firm W. R. Berkley. The company announced its intentions to build British headquarters in July.

KPF announced that construction on the GBP500 million (US$795 million) project should begin next year.

The 190-meters (623-feet) tall building development will include 10,000 square feet (930 square meters) of retail space as well as 12,000 square feet (1,100 square meters) of outdoor public space.

"We think a building is an important statement about who you are and what you are doing in the world," William Berkley, founder of the insurance firm, told the Financial Times (registration required). "This is a pretty permanent statement about us and our intentions."

Find previous CTBUH coverage here.