Council on Tall Buildings and Urban Habitat
 

CTBUH Beijing Event Report
November 18, 2015
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BEIJING – The second CTBUH Beijing chapter workshop took place on November 18, placing a particular emphasis on the subject of future workplaces, the importance of a robust marketing campaign for tall buildings, and an update on the Council’s activities in China.

Hosted by Arup in its offices at the Jing Guang Center, the event drew more than 60 people. 

Daniel Safarik, Director, CTBUH China, welcomes attendees.
One of the featured speakers, Jean Weng, Director, Woods Bagot, took attendees on a colorful virtual journey through her firm’s lively workplaces, including Melbourne’s NAB Docklands, Macquarie Bank, Sydney, and Beijing Sunshine Insurance Headquarters. Weng demonstrated how spatial division and dynamics in tall buildings could break up the monotony often associated with the typology, and invigorate spaces with better potential for collaboration, contemplation, and recreation – all while still getting work done.
Jean Weng, Director, Woods Bagot, presents her firm's lively workplaces designed to break up monotony and enhance professional collaboration.
Charles Peace (left), Director, Wordsearch, and Candy Liu (right), Director, Wordsearch present on the importance of marketing buildings.

As winning as images of these buildings seemed to be on their own, Charles Peace and Candy Liu, directors of the Wordsearch Beijing office, were present to remind all in the audience that buildings do not sell themselves. The pair cast this imprecation in the form of ten commandments, which included: “A tall building is owned by everyone, not just the developer, architect, and tenant;” “Your customer has only minutes to understand the finished magnificence of the proposed building;” and “Quality in all things is a critical factor – don’t skimp on your marketing budget."

Underscoring the importance of marketing, on display in the reception area were the new bilingual membership brochures, copies of the new Chinese-language version of the CTBUH Journal, Tall Buildings and Urban Habitat, and brochures for the recently announced 2016 CTBUH International Conference, “Cities to Megacities,” to take place in Shenzhen, Guangzhou, and Hong Kong in October of next year.

The context of all of this material was for CTBUH China Office Director Daniel Safarik to present on the recent accomplishments and near-term future goals of the new China office. Although many in the audience were already members, Safarik reminded them of the myriad ways in which they could get more involved in the Council, especially as bilingual Chinese-English operations become more widespread.

Attendees:
马总 AnBang
熊文文 AnBang AnBang
Johnson Chen Arup
Chas Pope Arup
Kelvin Wong Arup
Jonathan Kerry Arup
Qi Wang Arup Arup
Wing Ho Arup
Alba Xu Arup
Perry Lee BuroHappold Engineering
Roger Liu BuroHappold Engineering
廖顺雨 China World Trade Centre Co., Ltd.
韩冰 China World Trade Centre Co., Ltd.
张彬 China World Trade Centre Co., Ltd.
孙地 China World Trade Centre Co., Ltd.
霍琨 China World Trade Centre Co., Ltd.
Peng Liu CTBUH Beijing
Daniel Safarik CTBUH China
巢勇强 Fortune Lighting Design Consultant (Shanghai) Ltd.
李佳倩 H.K. PRO INT'L Lighting Design Consultants
Lily Zhang HALFEN (Beijing) Construction
Juan Chen HALFEN (Beijing) Construction
Law Kenneth Kai Chiu PBA
吕大鹏 ROCKWOOL
Andrew SINO OCEAN LAND
朱雪松 SINO OCEAN LAND
王坤 SINO OCEAN LAND
马洪波 TISHMAN SPEYER
孙捷 TISHMAN SPEYER
吕鹏骥 TISHMAN SPEYER
张晓华 TISHMAN SPEYER
杨丹 TISHMAN SPEYER
Jean Weng Woods Bagot
Charles Peace Wordsearch
Candy Liu Wordsearch
Belinda Wang Wordsearch
Frederick Wu WTP China
Helen Zhu WTP China